Or internet sites will try to beat each others prices. For example, supermarkets will offer big games like FIFA and CoD for less on the weekend of release as a way of getting people into stores. It seems a lot of download games stay at rull RRP for a lot longer and so it's harder to pick up bargains. I think the biggest thing is that physical copies can be bought at increasingly cheaper rates as the game gets older. You would like to think some of the saving would be passed on to the customer rather than the publisher taking even more of a profit.
Especially as they are effectively cutting out the middle man and the markup they would add to make their profit. However I do agree that at the very least, they should be the same price if not a little cheaper. I would assume at the very least server maintenance, storage and bandwidth as well as other logistics. There are still costs associated with download games.
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